Printed media used for marketing has been around a long time. It existed many decades before anyone started thinking about the Internet. Showcasing artwork in conjunction with text to help explain a product or service has been popular since the first newspapers were published. Even though our lives are now saturated with TV commercials and website banners, the brochure still works. And, a beautiful business card can still make an impression.
Some printable design options include: business cards, flyers, brochures (single, double & accordion fold), postcards/mailers, door-hangers, trade show booth designs, posters, newsletters, CD/DVD labels, package design - whatever you need. If it can be printed, I can design it.
When your brochure, mailer - or even your business card - ends up in the hands of a potential customer, it keeps doing its job long after you quit talking. It may end up sitting on a business owner's desk. That attractive brochure cover invites anyone to pick it up and start looking inside and never stops doing what it was designed to do: getting some attention. Is a picture really worth a thousand words? Yes. And if used correctly, it can plant a seed. That brochure can easily seal the deal.
Have you noticed how established companies use the same look and feel for everything they advertise? This is not a happy accident. It's professional design at work. You need that consistency as well.
Unlike most web design or marketing firms, I don't hide my rates. Here's a link where you can read all about the costs for my design work.
Once the ink is drying on paper, it's all over. If the printer made an error, they have to re do everything. If you - or your designer - made an error, you're paying for it again. You can avoid all these problems (and plenty more) by using an experienced designer for your printed marketing. Let me know what you have in mind - or ask me for some suggestions! I will be glad to help you come up with a great concept for some powerful marketing materials.
The designer didn't use CMYK values: There's plenty of designers out there that create content exclusively for the Internet. So, they design everything setup for RGB color values (which is correct for Web) instead of CMYK. Then the brochure comes back very dark - or the colors are skewed. They always blame the printer. Then you blame the printer. Then everyone looks dumb - except for the dummy who designed it.
They didn't add any bleed: If the design extends to the edge that will be cut (even a background color), it needs to exceed past the trim line in the setup. That's called bleed. If it doesn't, a good printer will catch this beforehand. Even if they do, it means extra design work to fix it. If the designer can't fix it, then the whole project has to be stretched to compensate. Trust me, that's not good.
Bad typeface selection: Bad designers will pick the most horrific (and non-traditional) typefaces available on the Internet. They think they look "super cool." But you can't read it. They make it too small - because it looked fine on their monitor. They never took five minutes to print out a high quality version to test out legibility. Bad designers don't worry about proper contrast. Or margins. What's kerning? They think dark blue text looks great on a black background. And my favorite? Let's drop some small text on top of a photograph (or a background texture) so the viewer has to WORK to read anything. The moment that happens, your design has failed.
All the text is very BOLD: Hey, bold text places emphasis on stuff, so shouldn't ALL the text be bold? No. It should not. When everything is bold.....then nothing is. Make sense? It also makes everything hard to read.
Blurry images: Horrible designers (they are everywhere) don't worry about silly things like "proper resolution." They think they can grab any image off the web and plop it on your print-job. Photography and Illustrations must be a suitable resolution for print (300dpi - Dots Per Inch) or they end up a blurry mess on paper. Google Images is not a suitable place to find stock photography.
The designer is using a cheap monitor: This is a rampant problem that I witness constantly. The web shop/marketing company's owner buys cheap displays for the designers. Or, they are using a sub $1000 laptop (with a cheap display). He thinks that $250 LCD monitor from Best Buy is awesome., but the designer can't physically SEE parts that weren't faded out correctly, or small elements that are obvious mistakes. He can't even see true black because his display can't generate it. And, of course, a cheap display will mean all the colors are out of whack. The final product will be something vastly different than the original intent.
The list could go on forever, but let's stop here. The point is: you don't have to understand all the details regarding professional print design. But, the designer you are paying SHOULD.
Below are examples of print design created by Steve Harrell.
*For most print jobs, I use 48hourprint.com. Even if you use a local printer, I can still create anything from 48hourPrint's blank templates. Feel free to contact Steve with any questions.